Fifteen years selling to contractors.
Then we built this.

For 15 years, Joe Machynia sold HVAC and roofing supplies to contractors — owner-operators driving solo and crews running ten rigs. Every workday started with phone calls and counter visits. He got to know the people behind the trades.

One thing came up everywhere — not as a formal complaint, more like background noise. Missed calls. Voicemail boxes nobody had time to check. Spouses pulled in to answer the phone during a job. Most of the contractors living this had stopped expecting it to be different. They treated it as the cost of doing the work.

StrideVoice exists because the tools finally caught up. AI good enough to actually answer the phone — to understand the difference between a quote request and a 115° emergency, to book the right kind of visit, to sound like someone who knows the trade — has only existed for a couple of years. We built the front office these contractors deserved a long time before it was possible.

We're focused on Phoenix — Joe's home market and the first place we can be in a contractor's truck within an hour if something goes sideways. We're doing one market right before we go anywhere else, and we'll grow at the speed we can keep our promises.